Hennessy joins forces with global phenomenon Bad Bunny for his DeBI TiRAR MaS FOToS World Tour
As the official global presenting sponsor, Hennessy celebrates an unforgettable journey of music, culture and community.
A cultural connection
Hennessy, the world’s most recognized cognac, proudly announces its role as the official global presenting sponsor of Bad Bunny’s DeBÍ TiRAR MáS FOToS World Tour. This collaboration builds on Hennessy’s long-standing relationship with music and culture, one that has evolved for more than 260 years. Throughout its history, Hennessy has championed creative pioneers who expand the boundaries of expression, to the global voices shaping today’s sound.
Together, Hennessy joins this global journey to celebrate a shared pursuit of creativity without limits, honoring those who shape culture, inspire connection, and redefine what is possible.
From Cognac to Puerto Rico, two territories rich in pride, heritage, and resilience come together for a worldwide celebration. This collaboration is an ode to legacy, and the power of community, marking a new chapter in Hennessy’s musical journey – one that bridges genres, geographies and generations.
A Unique Fan Experience
The partnership between Hennessy and the DeBÍ TiRAR MáS FOToS world tour will come to life through a series of global activations and immersive experiences, anchored in the shared mission of bringing Puerto Rico to the world. The collaboration will invite fans to experience the Island’s vibrant culture and creative energy through a global lens, wherever they are.
Guests will discover signature cocktails inspired by Bad Bunny, and unforgettable memories for today and future generations.
Be among the first to learn more about Hennessy's partnership with the DeBÍ TiRAR MáS FOToS World Tour and other exciting news and events: sign up using the link below!
Hennessy V.S.O.P
Since 1765, Maison Hennessy has perfected the art of cognac-making, a tradition perpetuated by eight generations of Master Blenders. A legacy of cultural openness lets Maison Hennessy shine around the world, wherever its celebrated cognacs are shared.
In 1817, James Hennessy created a unique blend for the future King George IV of England. From the encounter of these two visionaries, was born the first Hennessy “Very Superior Old Pale,” know today as Hennessy V.S.O.P.
The savoir-faire of the Maison Hennessy is fully expressed in this balanced cognac: the selection of eaux-de-vie, aging and assemblage. A cognac of remarkable consistency and vitality, Hennessy V.S.O.P conveys all of the savoir-faire of the Hennessy master blenders who have ensured the continued success of this harmonious assemblage for 200 years.
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